Beverage Review – Iron Maiden’s Hallowed

Hallowed Be Thy Ale.

“I’m waiting in my cold cell, when the bell begins to chime
Reflecting on my past life and it doesn’t have much time
Cause at 5 o’clock they take me to the Gallows Pole
The sands of time for me are running low”

British Heavy Metal legends Iron Maiden are not only a metal music machine like everyone says, but in the past few years they’ve also mastered the art of craft beer brewing in a beyond fruitful partnership with independent family brewers Robinsons Brewery. Once again, the dynamic duo of Robinsons’ master brewer Martyn Weeks and Iron Maiden’s multi-talented, restless and wild lead vocalist and ale aficionado Bruce Dickinson have teamed up to create something very special for beer and music fans alike, the brand new Belgian style beer Hallowed (available from October 2017 for a limited period of four months according to the band itself), following on from the success of the original Trooper Beer, which has sold over 15 million pints since its launch in 2013, and previous limited edition beers Trooper 666, Trooper light Brigade and Red ‘N’ Black, all part of the already imposing collection of Iron Maiden beers. As a matter of fact, Hallowed is obviously named after Iron Maiden’s all-time classic Hallowed Be Thy Name, from their 1982 cult album The Number of the Beast, and just by that you already know this beer kicks some serious ass.

At 6.0% ABV in a 330 ml bottle, Hallowed is a Belgian inspired beer that’s brewed in England and also one of the first beers to be brewed by Robinsons Brewery that uses Belgian yeast. Furthermore, Robinsons haven’t changed the yeast used in their beers since 1942, which makes Hallowed even more special. “What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time. I’m a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in Hallowed, albeit with a British twist”, explained Bruce. Martyn complemented Bruce’s thoughts by saying that “it’s all in the yeast. Belgian yeast yields a very distinct taste and presentation. You can sniff out a Belgian beer simply from its aromas: fruity, spicy and earthy. Belgian yeasts withstand higher alcohol levels, they attenuate well and create an array of phenolics and esters… put simply, this means more flavour and I think Hallowed drinkers are in for a treat.”

Of medium and malty style, which makes it ideal for a beef stew or cheeses, Hallowed brings vibrant aromas with vanilla, coffee, clove and floral notes, presenting on the palate notes of coffee, toasted malt and biscuit. Moreover, the crystal rye gives this dark amber, almost light brown ale a blood red hue and a smooth dry finish, having a lot of depth in malt character while the light Belgian yeast provides balance to its taste. As a huge fan of Belgian beer, I personally enjoyed a lot savoring my first bottle of Hallowed a few weeks ago, and I’m happy that I bought a few extra ones at LCBO for future occasions. If the original Trooper beer was already recommended for beer lovers (and not for heavy beer drinkers), Hallowed can be considered even more distinguished and gourmet, turning the simple act of drinking beer into a unique and very pleasant experience. Apart from LCBO here in Canada (and keep in mind not every store has it), I don’t know where else you can get Hallowed, as the product is already listed as discontinued on the Robinsons Brewery official website. Well, you should keep trying to find Hallowed in your hometown or by purchasing it online if possible, because it’s totally worth the investment, with one 330 ml bottle of Hallowed costing around 2.90 Canadian Dollars. In the meantime, you can also have some fun online by watching Bruce himself tasting Hallowed HERE, or this short but fun video by United News International where they talked about the release of Hallowed last year.

Beer details
Country: England
Brewer: Robinsons Brewery
Style: Belgian Dark Ale
Alcohol Content (ABV): 6.00%
Color: Red
Smell: Delicate floral, hints of vanilla & clove
Taste: Malty, Toffee, Caramel
Sweetness: 3 out of 5
Bitterness: 2 out of 5
Contains: Malted barley and wheat
Price: CAD$ 2.90 (1 x Bottle 330 ml)

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Beverage Review – Iron Maiden’s Trooper Beer

An excellent choice for beer lovers, but not for heavy drinkers.

Rating4

IMG_0948I’ve been looking for the Trooper Beer here in Canada for weeks, since the band started advertising it everywhere, including that funny moment at Rock In Rio V where Bruce complained about the festival beer (Heineken) and said he had to take his own to Brazil. Well, yesterday I was finally able to taste it for the first time, and here is my review about it.

First of all, if you’re one of those headbangers that enjoy getting pissed drunk with the cheapest beer available, forget about Trooper. This is not a beer such as Coors Light, Moosehead or Rolling Rock: Trooper is an ale beer, bitterer and darker than any regular one, and it’s not recommended at all for a baseball game at the stadium or for getting drunk at the door of a venue before a Metal concert.

IMG_0954Instead, I would say Trooper is an excellent choice for dinner, especially if you’re having a juicy steak or a veal parmigiana, and also a very good option if you’re not a heavy drinker, but likes to have a beer or two at a pub with your friends while eating some chicken wings. Or maybe you just want to stay home and watch Maiden’s Rock In Rio III, Flight 666 or En Vivo! while enjoying a couple of Troopers! That’s an awesome option for a Friday night! Regarding the price, at least here in Ontario it is very reasonable if compared to the other options in the market: only $4.60 per 500mL bottle. It’s not as cheap as a 750mL can of Coors Light, of course, but as I said the idea here is not drinking too much, but enjoying the beer.

As I’m not a beer expert (yet), I decided to add to this post the information found at the back label of the Trooper Beer, which pretty much summarizes what this beer really is with some extra “marketing” details, of course:

IMG_0950“ONWARD, ONWARD
RODE THE 600…

The Charge of the Light Brigade, which inspired the Iron Maiden song The Trooper, took place at the Battle of Balaclava (1854) during the Crimean War when 600 British cavalry courageously charged the massed Russian artillery. This gallant but foolhardy assault resulted in a massive loss of life and came about due to a misunderstanding of an order given by the Commanding Officer, Lord Raglan.

Trooper is a premium British beer inspired by Iron Maiden and handcrafted at Robinsons brewery in Cheshire, UK. Being a real ale enthusiast, vocalist Bruce Dickinson has developed a beer which has true depth of character. Malt flavours and citric notes from a unique blend of Bobec, Goldings and Cascade hops dominate this deep golden ale with a subtle hint of lemon.”

IMG_0942If you search for the Trooper Beer on the LCBO website, you’ll find its profile page. However, not every LCBO store has it yet, so first of all you’ll need to do a quick research on their inventory position and then go buy it wherever it’s available. I unintentionally found it yesterday at the King & Spadina store (415 King Street West) while walking around Toronto, which means if you live near that area you can go there and grab yourself some Troopers today.

In short, Iron Maiden together with Robinsons brewery created a very good quality product not only for metalheads, but for anybody that enjoys a pint or two of a traditional British beer. It’s not the best beer in the world, but it’s the coolest one for sure. A beer dedicated to one the the top Heavy Metal classics of all time couldn’t be bad at all, don’t you agree? Or as Bruce would say, don’t waste your time searching for those wasted beers… Go get some Troopers instead!

Beer details
Type: Premium English bitter ale
Packaging: 500mL bottle
Alcohol content: 4.7% alc./vol.
Where to buy it: Liquor Control Board of Ontario (LCBO)
Price: 4.60 Canadian Dollars per bottle