Australian Hard Rock icons are back in “beer”, although not as good as expected.
For the sake of heavy music, Australian Hard Rock gods AC/DC are not going to retire as many websites and newspapers like the National Post and Billboard said a few weeks ago. Those were only false rumors promptly denied by the band itself, which means we can keep enjoying AC/DC’s unparalleled music legacy without worrying (at least for now) about the band breaking up. However, just as many other huge heavy music icons in the world, such as Iron Maiden, Motörhead, KISS, among others, Angus Young & Co. are investing in other sources of income or alternatives for the gigantic tumble all physical album sales and even part of digital sales have been suffering in the past decade due to illegal downloads.
Thus, one of the most explored markets by all of those bands, including AC/DC, is the alcoholic beverage industry, and among the AC/DC beverages we have the AC/DC Premium Lager Beer. The band’s motto for their beer is “Australian Rock meets German beer”, and according to their website, “If you wanna rock hard, you need the right beer. AC/DC, the infamous Hardrock Legends from down under, have been delivering true rock for the last 40 years. Now they give their name for true pint-sized Australian taste as well.” In addition, the information AC/DC provides about their beer is that “AC/DC Premium Lager Beer is 568mL of true German Premium Lager with mouthwatering 5.0% alc. This lager fires up your tongue like TNT, comes with a great beer-loving taste and is brewed in accordance with the Rock`n Roll manifesto of 1973 and the German purity law of 1516.”
The only problem is that, besides those powerful words and the beauty of the can, nothing else really stands out when you actually taste the beer. It’s just an average golden color beer with a tiny white head that doesn’t last for too long, and a not very exciting malt taste with hints of grassy hops. The aroma of corn and grains is not bad, but it’s not as good as many other lagers in the market, and also the beer tends to become too watery after a while if you don’t drink it fast. I know this happens with many other beers, but believe me, with the AC/DC one this “process” is extremely fast, and if you are a head lover you’ll probably hate this beer.
One thing that really bothered me after drinking the AC/DC beer was the unpleasant bitterness in the aftertaste. I enjoy drinking all types of beer, including some very bitter ones once in a while, but if the beer leaves that strong bitter taste after you’re done with it, then it’s an issue for me. I’m not sure why they called a beer that leaves such an unpleasant taste in your mouth a “German premium lager”, because I’ve never tasted a premium beer with that negative characteristic. And that’s what will probably disappoint all AC/DC diehard fans the most: the fact that a beer that’s being sold as “Australian Rock” with “German beer” feels more like a rip-off marketing strategy than something natural and honest. How can it be German if it’s brewed in France? I’m far from being a beer connoiseur, but that disparity between countries doesn’t make much sense to me.
Anyway, if you’re still interested in trying it, the AC/DC beer is available in Austria, Brazil, Canada, Chile, Germany, Luxembourg, Romania, Russia, Spain, Sweden, Switzerland, and probably in some other countries not listed, like Australia, Italy and France. By the way, why is it not listed as available in their home country (Australia) and in the country of production (France)? There’s either something missing from their official website, or their distribution strategy is one of the weirdest and most incomplete things I’ve ever seen in my entire life.
You can go to their “Dealer” section on the official website and search for a dealer where you can buy some AC/DC beer, and if you live in Canada it’s available at The Beer Store, just browse by location to find the nearest store to where you live, and you can also check the list of all other beers available in each store.
To sum up, although we’re talking about one of the biggest Rock N’ Roll bands in the history of mankind, their beer is just average and worth just a single try, nothing more than that. If I were you, as a Heavy Metal fan, I would go for a Trooper Beer, which is a lot more tasty and well-crafted than the AC/DC one, and the price is not that much higher. Unfortunately, the AC/DC Premium Lager will not shake you all night long. At least not in a good way.
Brewer: Brasserie Licorne Sas
Alcohol Content (ABV): 5.0%
Price: CAD$ 2.25 (1 × Can 500 ml)